Marketing Mix - The FIVE P's!

I am sure that every of you know about the Four P's of Marketing Mix - Product, Place, Price and Promoting. They are related with the Four C's - Customers, Convinience for the buyer, Cost to the customer and Communication. Ok then, what is the new? What is wrong with the Marketing Mix, created by Neil Borden back in 1953? Nowadays, with advance of technology and communications, social networking concept began to exert more influence on communication and people's lives. For information, Facebook has more than 130 millions users a day! And these people are sharing - their experience, thoughts, lives, and etc. People is the 5th P of the Marketing Mix, and Close contact is the 5th C!

So do not be just a company, which offer its products - be a person behind the company, the brand, communicate with your customers, answer their questions directly, not only via email, make forums, where they can discuss their opinion with your products, write a feedback, suggest new ideas and etc. Keep Close contact! That way your customers will say - yes, i like this company, because i know not only their products, but their personality as well!